January 2012 Entries

Preparing Harvest for Export

January 27, 2012

The “farm to table” movement is the most sustainable way for consumers to source their food these days.  Knowing where your coffee is sourced and having a direct relation to the farmer guarantees the best cup of coffee. Welcome to the final steps at origin in preparing your morning cup for this year.  This video […]

A New Harvest and New Hope…What do you hope for this year?

January 25, 2012

When I look at these photos everything that comes with Harvest 2012 seems to come into complete focus.  My beautiful wife, Alexandra, holding our son Sammy. My father, Alejandro, looking down at a fourth generation coffee farmer with pride as his grandson now holds his first crop of coffee in his hands.  It  is with great […]

Thrive Farmers’ Harvest Bootcamp!

January 22, 2012

The difference that THRIVE Farmers Coffee brings to the world of coffee is simple, but profound. Everyone at the table of THRIVE Farmers Coffee is part of the farming process from the plant to your morning cup. We are all on the same team from the farmer to the consumer. With everyone at the same […]

Inside THRIVE

January 20, 2012 | 5 Comments

Follow our adventures as we share our stories from the inside of THRIVE Farmers Coffee. The website has been live since December 16th and we are full-steam ahead with plans to drive our first crop of THRIVE coffee to market. Our goal is not only to share stories from our farming community,  but we want […]

STEEL NERVE

January 18, 2012

In the Wall Street Journal over the weekend, I saw this 1932 picture taken from a book on “Social Photography” providing graphical representations of conditions and methods of work. So often we appreciate or benefit from an end product but either don’t know or maybe just forget about the risks that others took so that […]

DISCONNECT

January 6, 2012 | 1 Comment

It was announced Tuesday by CNBC that Starbucks was raising retail prices of coffee. While I am not taking issue with that specific decision, I did discover an ironic factor related to retail price increases while doing research in the months before launching Thrive. There is no correlation to what the marketplace pays for coffee and […]

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