February 2012 Entries

Exploring Sustainability

February 29, 2012 | 1 Comment

I recently had a Facebook dialog with an old friend and here is how the conversation went: My friend: I gave up coffee for Lent. Wow. What a headache. I hope it doesn’t last until Easter. Me: Call me after Easter and I’ll hook you up with some of my company’s coffee! My friend:  BTW, […]

STILL DISCONNECTED – the conversation continues….

February 24, 2012 | 4 Comments

Social media provides a window to the truth that is typically not promoted via mainstream communication channels. Recently, I saw a posting from a senior coffee industry expert that said: “Coffee at $2.07…..a spot buyer’s paradise” This is representative of the severe disconnect in the industry and the lack of true sustainability. Producers of specialty […]

It’s Not Just About Coffee

February 21, 2012 | 1 Comment

Recently, I was able to introduce Steve Hyland, our former VP of Strategy and Retail Marketing, to our THRIVE Farmers community located in Costa Rica. The opportunity for the farmer to meet a team member responsible for bringing the coffee to the consumer’s table is history in the making. This is how we are different […]

Barista – the definition of true artistry

February 17, 2012 | 1 Comment

  This past weekend our team rallied around our very own Rob Tuttle, VP of Operational Excellence and one of seven United States based World Barista Championship Certified Judges. You can tell we are proud of him and honored to have him as part of the team. Rob served as one of the head judges […]

What would you say in 18 seconds?

February 3, 2012

A lot can be said or not said in 18 seconds. We recently developed a short video for the upcoming TEDxAustin. If you don’t know about TEDx, TED is a non-profit organization devoted to “ideas worth sharing” with X representing the event being independently organized. Lots of idea generation and sharing! The speakers at TEDxAustin […]

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