THRIVE Farmers is changing the coffee industry by supplying farmer-direct specialty grade coffee to retailers, wholesalers and consumers through an innovative revenue-sharing model. THRIVE Farmers’ unique approach to the value chain allows farmers to participate more fully in the market value of their coffee as it moves through the supply chain.
Through a consignment approach, farmers earn 75% of the price THRIVE receives for green coffee and 50% of the price for roasted coffee. This returns unprecedented income to the farmer than other traditional models.
In order to help farmers increase their income, THRIVE Farmers has established ThriveWorx to give the farmer access to the processing and logistics infrastructure needed to participate in the supply chain. ThriveWorx helps local farmers:
The THRIVE platform streamlines the process by eliminating the non-essential layers between the farmer and the consumer.
THRIVE Farmers defers to the judgment of its producers regarding whether to participate in various forms of coffee certifications. Many of THRIVE’s coffee cooperative partners have multiple forms of certification. THRIVE Farmers is able to complement any of these certification systems, and seeks to add additional value through its revenue sharing model.
THRIVE Farmers is a member of the Specialty Coffee Association of America and proudly meets the highest standards for specialty grade coffees. Our executive team is comprised of seasoned entrepreneurs with proven track records for running high-growth companies. Team expertise includes work with start-up supply chains, technology and software development, customer service and call centers.