THRIVE Farmers is changing the coffee industry by supplying farmer-direct specialty grade coffee to retailers, wholesalers and consumers through an innovative revenue-sharing model that eliminates the toxic volatility of the commodity market. THRIVE Farmers’ unique approach to the value chain allows farmers to maintain ownership of their crop, and participate more fully in the market value of their coffee as it moves through the supply chain.
Through a revenue-sharing approach, farmers earn more for both green and roasted coffee, resulting in unprecedented and stable income.
In order to help farmers increase their income, THRIVE Farmers gives the farmer access to the processing and logistics infrastructure needed to participate in the supply chain. THRIVE Farmers helps local farmers:
The THRIVE platform streamlines the process by eliminating the non-essential layers between the farmer and the consumer.
THRIVE Farmers defers to the judgment of its producers regarding whether to participate in various forms of coffee certifications. Many of THRIVE’s coffee cooperative partners have multiple forms of certification. THRIVE Farmers is able to complement any of these certification systems, and seeks to add additional value through its revenue sharing model.
THRIVE Farmers is a member of the Specialty Coffee Association of America and proudly meets the highest standards for specialty grade coffees. Our executive team is comprised of seasoned entrepreneurs with proven track records for running high-growth companies. Team expertise includes work with start-up supply chains, technology and software development, customer service and call centers.