Category Archives: The Business of Coffee

Now Helping 5,000+ Farmers Pursue Economic Sustainability

May 29, 2014

Since our beginnings with a few farmers in Costa Rica, THRIVE Farmers has had a simple mission: to create true economic sustainability for coffee producers, who have been leaving their family farms at double-digit rates for years. This mission is being realized today through a farmer-direct platform in which coffee farmers gain direct access to […]

Exceeding Fair Trade

March 15, 2013 | 3 Comments

As a coffee farmer and one of the founders of THRIVE Farmers, I have inside experience and interact with over 600 coffee farmers in three coffee farming countries. As the THRIVE model grows, the question of how THRIVE is different than Fair Trade is the big question asked repeatedly. Admittedly a complex subject, THRIVE’s goal […]

2013 Good Food Award Winners – Coffee Category

January 25, 2013

In the specialty coffee industry, quality is everything.   The Good Food Awards provides a platform to pause and honor those who strive for the best in what they produce.  The winners below each have a story to tell and strive to support sustainability and social good. Colby Barr, co-owner of Verve Coffee Roasters, made an inspirational speech and […]

Know Who Grows Milestone

December 17, 2012

We’ve met a major milestone – the one year mark of connecting the farmer directly to the consumer. THRIVE Farmers launched a year ago with 2 coffees directly from Costa Rica – Monteverde and San Rafael.  Today, we proudly offer over 12 coffees including incredible selections from Honduras and Guatemala.  Partnerships have grown at origin and THRIVE […]

Is Thrive kind of like…?

September 6, 2012

As I talk about Thrive Farmers in different venues and people hear our story, one question consistently arises – “Is Thrive kind of like ______________ ?” You can fill in that blank with any number of coffee companies that appear to have social or religious missions connected to coffee production or sales. My response, “Thrive […]

Trapped in a Vicious Cycle

March 16, 2012 | 2 Comments

I just got back from La Violeta to help Franco Garbanzo with the final preparation of our first container of the 2011-2012 crop from Tarrazu, Costa Rica to leave on the 1st of April.   Everything we have been saying on this blog about misalignment of the interests of the farmer and the consumer are […]

Origin of THRIVE

March 12, 2012 | 7 Comments

Though my wife was born in England, she moved to Jamaica when she was five years old and lived there until moving to the USA as an adult. But, her parents remain there to this day where her father, Enrico, is a coffee farmer in the Blue Mountains. Due to the relatively low production and […]

STILL DISCONNECTED – the conversation continues….

February 24, 2012 | 4 Comments

Social media provides a window to the truth that is typically not promoted via mainstream communication channels. Recently, I saw a posting from a senior coffee industry expert that said: “Coffee at $2.07…..a spot buyer’s paradise” This is representative of the severe disconnect in the industry and the lack of true sustainability. Producers of specialty […]


January 18, 2012

In the Wall Street Journal over the weekend, I saw this 1932 picture taken from a book on “Social Photography” providing graphical representations of conditions and methods of work. So often we appreciate or benefit from an end product but either don’t know or maybe just forget about the risks that others took so that […]


January 6, 2012 | 1 Comment

It was announced Tuesday by CNBC that Starbucks was raising retail prices of coffee. While I am not taking issue with that specific decision, I did discover an ironic factor related to retail price increases while doing research in the months before launching Thrive. There is no correlation to what the marketplace pays for coffee and […]

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