Kenneth Lander

Founder & Chief Sustainability Officer

As a retired trial lawyer from Georgia, Ken has extensive experience in advocating client’s interests on long-term projects as well as in complicated litigation in both the private and public sectors. After 14 years of the practice of law, Ken decided to move with the entire family to a coffee farm in Costa Rica. With the transition from trial lawyer to coffee farmer, Ken quickly began to understand the injustices that farmers face in the current value chain of coffee.

With the combination of Ken’s never failing passion for advocacy and his new found vocation as a coffee farmer, Ken decided to make the case for the coffee farmer and to reveal the truth about your morning cup. THRIVE Farmers is the direct result of Ken starting the San Rafael Sustainable Coffee Initiative in mid-2010 with other farmers in his coffee-growing community. The SRSCI became the initial local platform and test case for the farmer in San Rafael. THRIVE Farmers was the natural next leap to take the case of the coffee farmer to the entire world.

As Chief Sustainability Officer of THRIVE Farmers, Ken seeks to find, advocate and project the voice of the farmer and to tell the world that a new day has come in the world of coffee. His passion to stand and advocate on behalf of his fellow coffee farmers has found its place in THRIVE Farmers.

Prior to law and farming, Ken was a marketing director with Feld Entertainment, Inc. working in public relations and marketing for Ringling Brothers and Barnum & Bailey Circus and Walt Disney’s World on Ice.

There is no coincidence in life, only Providence. A past experience in public relations, the practice of law, the passion for advocacy, and now coffee farming all are being brought to bear in Ken’s life to make THRIVE Farmers the connection between the coffee farmer and the lover of coffee.

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