“Through an innovative revenue-sharing model that provides a stable, predictable price for coffee, Thrive Farmers ensures high earnings for farmers - up to three times more than the traditional model.”

“We're teaching a farmer that you don't have to relinquish control of your coffee. You can see it all the way through the value chain.”

“Farmers who partner with Thrive produce SCAA specialty grade standard coffee. Only 20% of coffee worldwide is of this quality, says Jones, and this higher quality equates even more monetary benefit.”